NELSON L. GRISWOLD                                                             

Nelson Griswold has been called “visionary” by Art Dammers of Anthem, “an authority on voluntary benefits and consultative selling” by Employee Benefit Adviser magazine and “a well-recognized industry thought leader” by Ron Leopold of MetLife.

Nelson has been honored by the Voluntary Benefits Association with their prestigious Industry Leadership Award, for his “professional accomplishments that drive the voluntary benefits industry forward.”

A nationally-known agency reinvention and growth expert, he is the author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success, the industry bestseller that has been hailed as the only comprehensive blueprint for agency leaders to reinvent their firm to survive and grow in the post-ACA era. As a practice management and agency growth consultant, Nelson works with leading agencies across the country to grow their top- and bottom-line revenue.

Nelson serves as Managing Director of the Agency Growth Mastermind Partnership, a national executive peer-exchange network for non-competing benefits agency owners who collaborate and cooperate to identify best practices and proven growth strategies to remain relevant, profitable, independent & growing.

Nelson is also a leading strategic consultant to carriers and other industry vendors on broker distribution & activation, voluntary benefits, and next-generation engagement & enrollment strategies.

Nelson writes a monthly column for Employee Benefit Adviser magazine, has written for Benefits Selling, Producers eSource and other leading industry publications, and writes a blog for Zywave. He is an in-demand keynote speaker and presenter at industry conferences. Nelson is a board member and serves on the executive committee of both the Workplace Benefits Association and the Voluntary Benefits Association.

Handbook for the NextGeneration Benefits Firm®

In late 2012, Nelson Griswold and Scott Cantrell wrote the book, DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success. Now an industry bestseller with over 5,000 copies sold, DO or DIE is a handbook and a map for leaders of employee benefits agencies who want to transform their outdated 1960s business model into a NextGeneration Benefits Firm®, a business model for the 21st century that can prosper in the post-ACA environment.

In DO or DIE, agency leaders find the NextGeneration thinking & strategies that allow an agency to remain relevant, profitable, independent and capable of sustained organic growth. Rather than focus on health insurance and regulatory issues, Nelson and Scott explore high-impact business-building strategies that will grow your agency and increase your bottom line, while making your firm more consultative and able to deliver tremendous value to your clients.

Agency Growth Mastermind Partnership
A Peer-Exchange Network for Agency Leaders

In response to agency leaders across the country who wanted to reinvent their agency to survive and prosper in the age of healthcare reform and the ACA, Nelson Griswold and Scott Cantrell created the Agency Growth Mastermind Partnership, a national executive peer-exchange program for leaders of employee benefits firms.

The Mastermind Partnership has grown from eight ambitious and growth-oriented Charter Members to now over 25 progressive and innovative agency leaders who meet quarterly to collaborate on best practices to growth strategies to improve and grow their firms. Among the Mastermind Partners are Employee Benefit Adviser (EBA) magazine’s 2014 and 2015 Benefit Adviser of the Year; one of EBA‘s “Most Influential Women in Benefit Advising”; an advisor Inc. magazine called, “the most effective consultant you’ve never heard of”; and numerous agency leaders who have been featured in articles and on the cover of industry publications.

The Mastermind Partnership has become one of the premier networks of employee benefits firm in the nation.



Scott Cantrell is a partner in Bottom Line Solutions and one of the insurance industry’s leading marketing strategists and practice management consultants. A top expert in direct marketing strategies for insurance, he provides clients with high-ROI marketing strategies that can be held accountable for results. Scott is co-author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success.

As Director of the Agency Growth Mastermind Partnership, he helps guide the programming and development of this national executive peer-exchange program for the leaders of benefits firms that has produced a national Benefit Advisor of the Year, one of EBA magazine’s “25 Most Influential Women in Benefit Advising,” and “the most effective consultant you’ve never heard of” according to Inc. magazine.

Scott has created and developed numerous Bottom Line Solutions sales and marketing programs for advisors, including the Rainmaker Academy course on public speaking as a marketing strategy; the Client Attraction Machine, an outsourced prospecting & lead-generation program for benefits firms; and Advisory Selling Academy, a two-day intensive live training on the Advisory Selling consultative sales system for insurance producers & account managers.

Scott’s work has been featured in Employee Benefit Adviser, Producers eSource, Canadian Insurance Top Broker, and other leading industry publications. He speaks frequently at industry events. He is an Associate Board Member of the Workplace Benefits Association.