NELSON L. GRISWOLD
Nelson Griswold has been called “visionary” by Art Dammers of Anthem, “an authority on voluntary benefits and consultative selling” by Employee Benefit Adviser magazine and “a well-recognized industry thought leader” by Ron Leopold of MetLife.
Nelson has been honored by the Voluntary Benefits Association with their prestigious Industry Leadership Award, for his “professional accomplishments that drive the voluntary benefits industry forward.”
A nationally-known agency reinvention and growth expert, he is the author of DO or DIE: Reinventing Your Benefits Agency for Post-Reform Success, the industry bestseller that has been hailed as the only comprehensive blueprint for agency leaders to reinvent their firm to survive and grow in the post-ACA era. As a practice management and agency growth consultant, Nelson works with leading agencies across the country to grow their top- and bottom-line revenue.
Nelson serves as Managing Director of the Agency Growth Mastermind Partnership, a national executive peer-exchange network for non-competing benefits agency owners who collaborate and cooperate to identify best practices and proven growth strategies to remain relevant, profitable, independent & growing.
Nelson is also a leading strategic consultant to carriers and other industry vendors on broker distribution & activation, voluntary benefits, and next-generation engagement & enrollment strategies.
Nelson writes a monthly column for Employee Benefit Adviser magazine, has written for Benefits Selling, Producers eSource and other leading industry publications, and writes a blog for Zywave. He is an in-demand keynote speaker and presenter at industry conferences. Nelson is a board member and serves on the executive committee of both the Workplace Benefits Association and the Voluntary Benefits Association.